Blue Wire Privacy Policy

This Privacy Policy (the “Policy”) governs your access to, and use of, our websites, including any content and services (each a “ Service” and, collectively, the “Services ”) offered on or through our platforms, including, without limitation, our web pages, interactive features, and applications (collectively, the “ Platforms”).

Scope of Privacy Policy

We have created this Policy in order to clearly communicate our commitment to your privacy. This Policy applies to all Platforms and any Services owned or operated by Blue Wire, Inc. (“Blue Wire”) and/or its affiliates. Using our Platforms and Services demonstrates your consent to Blue Wire’s collection and use of information pursuant to this Policy and continued use of the Platforms following the posting of changes of this Policy will signify your acceptance of those changes. This Policy governs the use of your name, e-mail address, payment information and similar personal information that you may provide Blue Wire in the course of using our Platforms and/or Services.

If you are a California resident, you can access more information about your rights under the California Consumer Privacy Act .

1. Information We Collect

Information You Provide to Us . Information that you submit about yourself may be used by Blue Wire to provide the Services, communicate with you about Blue Wire products, improve your online experience, help us properly identify you, facilitate our ongoing legal compliance with applicable rules, regulations and laws, and will otherwise support our continuing efforts to offer you lawful access to our Platforms. We may collect “ Personal Information” (information that can be used to identify you as an individual) such as your name, email, telephone number, home address, demographic information (such as zip code, age), or payment information (such as account or credit card number). The types of Personal Information (as defined below) we collect may vary depending on your use of the Services and/or the Platforms.

Information Automatically Collected . Whenever you visit or interact with the Platforms and/or the Services, we, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Platforms and the Services are accessed and used ("Usage Information"). Usage Information may include browser type, device type, operating system, application version, the page served, the time, the preceding page views, and your use of the Services and/or the Platforms. We automatically collect your IP address or other unique identifier ("Device Identifier(s)") for the “ Device(s)” (i.e. a computer, mobile phone, tablet or other device) you use to access the Platforms and/or to use the Services. A Device Identifier is a number that is assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier. We may use a Device Identifier to, among other things, administer the Platforms, help diagnose problems with our servers, analyze trends, track users' web page movements, help identify you and your shopping cart, and gather broad demographic information for aggregate use.

Cookies; Pixel Tags . The technologies used in connection with the Platforms and the Services to collect Usage Information, including Device Identifiers, include but are not limited to cookies (data files placed on a Device when it is used to visit the Platforms or to access the Services), mobile analytics software and pixel tags (transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed). Cookies may also be used to associate you with “Social Networking Sites” (e.g. Twitter, Instagram, Discord, Facebook, etc.), if you so choose, to enable interaction between your activities on the Platforms and the Services and your activities on such Social Networking Sites. We, or our vendors, may place cookies or similar files on your Devices for security purposes, to facilitate site navigation and to personalize your experience while visiting our Platforms and/or using our Services (e.g. to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location, or demographic information).

To learn how you may be able to reduce the number of cookies you receive from us or delete cookies that have already been installed in your browser's cookie folder, please refer to your browser's help menu or other instructions related to your browser.

2. How We Use Information

We use the information we collect about and from you for a variety of business purposes, including, without limitation (i) to respond to your questions and requests; (ii) to provide you with access to certain areas and features of the Platforms and the Services; (iii) to verify your age and identity; (iv) to communicate with you about your account and activities on the Platforms, your use of the Services and, in our discretion, changes to any Blue Wire policy; (v) to tailor content, advertisements, and offers we serve you; (vi) to improve the Platforms and the Services; (vii) to comply with licenses, regulations, and other legal compliance obligations; and (viii) for purposes disclosed at the time you provide your Personal Information or otherwise with your consent. In addition, we may collect location-based information about you to tailor advertisements and offers.

We also collect personal information in order to provide certain products and Services to our customers. For example, if you:

  • Place a product order, Blue Wire may collect and use your name, address, phone number, e-mail address, and credit card information;
  • Request promotional items, Blue Wire may collect and use your name and address, or e-mail address; or
  • Post information on any of our interactive areas, Blue Wire may collect information from you in order to e-mail you major updates about Blue Wire, the products and Services.

3. Sharing of Information

Except as described herein, we will not provide any of your Personal Information to any third parties without your consent. Blue Wire may share non-Personal Information, such as aggregate data and Usage Information with third parties. We may also share your Personal Information as set forth in this Policy and in the following circumstances:

Third Parties Providing Services on Our Behalf . We may share your Personal Information with third parties that perform functions on our behalf (or on behalf of our partners) such as service providers that host or operate our Platforms and/or Services, analyze data, process transactions and payments, fulfill orders or provide customer service; advertisers; sponsors or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance and "powered by" partners or partners in co-branded sites. Your Personal Information may also be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties to provide you with product information and promotional and other offers.

Your Agreement to Have Your Personal Information Shared . While on our Platforms, or while you use the Services, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of your information with a third party, including Social Networking Sites. If you agree to have your Personal Information shared, your Personal Information will be disclosed to the third party and the Personal Information you disclose will be subject to the privacy policy and business practices of that third party.

Business Transfers . We may share your Personal Information with other entities and our affiliates primarily for business and operational purposes. In the event that Blue Wire is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction.

Legal Disclosure . We may properly transfer and disclose your information to third parties, including, but not limited to, in order to comply with law enforcement investigations, government regulations, or other requested legal compliance obligations which are demanded of us; we may do so as well as when we believe in good faith that the law or a legitimate governmental authority, court of competent jurisdiction, or regulatory body may require such disclosure; or to verify your age and information, or otherwise enforce our Terms of Service: or other applicable policies; or to address fraud, security or technical issues; or to respond to an emergency; or otherwise to protect our rights or property or security of third parties, visitors to our Platforms or the public.

4. Interactive Areas

Blue Wire is not liable for any information posted in interactive areas. Blue Wire may provide interactive areas such as discussion forums to enhance the user experience and build a healthy community around our Platforms and Services. You acknowledge that should you participate in such interactive areas, the information you voluntarily post about yourself and third parties in such areas might be accessed, collected and used by third parties. Do not post any Personal Information in our public areas. Although we employ advanced security technology, it cannot guarantee complete security in personal websites or password-protected areas, and Blue Wire will not be held liable for any user's or other visitor's disclosure of Personal Information on any Platform or Service operated by us.

5. Your Privacy Rights, Choice and Access

You may always direct us not to share your Personal Information with third parties (other than our service providers), not to use your Personal Information to provide you with information or offers, or not to send you newsletters, emails or other communications by modifying your registered user information on the Platforms and Services or by sending us an email at Your opt-out request will be processed within thirty (30) days of the date on which we receive it.

If you wish to modify, verify, correct, or delete any of your Personal Information collected through the Platforms or the Services, you may edit your registered user information or contact us at the above address or email. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Platforms and/or the Services. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. It may not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. We will retain your Personal Information for as long as your account is active or as needed to provide you our Services. If you wish to cancel your account or request that we no longer use your information to provide you our Services contact us at We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We do not control certain privacy settings and preferences maintained by our social media partners . If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate Social Networking Site.

6. Advertising/Behavioral Targeting

We may license and/or utilize technology to serve advertisements on our own Platforms and Services. In addition, we may also use third party ad network providers to help present advertisements on the Platforms and/or the Services, as well as third party analytics vendors to evaluate and provide us with information about the use of our Platforms and Services. We do not share Personal Information with these providers unless you have expressly authorized us to do so, but they, like other advertising service vendors, may place and access cookies, web beacons, or similar technologies on the hard drive or flash memory or other form of storage of your Device to serve you advertisements tailored to interests you have shown by browsing on these Platforms and other sites you have visited, and to determine whether you have seen a particular advertisement before and to avoid sending you duplicate advertisements. In doing so, the provider collects or has access to non-personal data such as Web pages you have visited, time of visits, content viewed, ads viewed, and other Usage Information. We and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to both the Platforms and other websites. We may use a variety of companies to serve advertisements. The use of cookies, web beacons, or similar technologies by these providers is subject to their own privacy policies, not ours.

7. Unsubscribe or Opt-Out

Blue Wire uses e-mail to send announcements regarding new products, services, and/or promotions, and informational newsletters. To discontinue or unsubscribe to our Platforms or newsletter please click the “unsubscribe” link found at the bottom of every email.

8. Children Under Age of 13

Blue Wire and its Services and Platforms are not directed to children or minors, and children are not permitted to use our Services nor access our Platforms. Blue Wire requires that minors (under the age of 18) are not permitted to submit any personal information to BlueWire. We actively seek to dissuade registration from persons under 18 and do not knowingly collect personally identifiable information from them. If we learn that you are a minor, you will not be permitted to use Blue Wire Services and Platforms.

9. Security of Your Information

We take information security seriously; however, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any Personal Information you transmit to us, and you use the Platforms and the Service, and provide us with your information at your own risk.

10. Other Sites

The Platforms may contain links to other sites that we do not own or operate. This includes links from advertisers, sponsors and/or partners that may use our logo(s) as part of a co-branding or co-marketing agreement. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies to your Device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. This Policy applies only and solely to our Platforms and Services.

11. Consent to Processing and Transfer of Information

The Platforms and Services are governed by and operated in, and in accordance with the laws of, the United States, and are intended for the enjoyment of residents of the United States. Blue Wire makes no representation that the Platforms and/or Services are governed by or operated in accordance with the laws of any other worldwide territory or nation. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States of America, please be aware that information we collect may be transferred to and processed in the United States. By using the Platforms and the Services, or providing us with any information, you (i) acknowledge that the Platforms and the Services are subject to the rules, regulations, and laws of the United States, (ii) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (iii) waive any claims that may arise under those laws.

12. Changes to Privacy Policy Agreement

The Policy may be updated from time to time without notice to you. However, you can always find the latest Policy at . We encourage you to periodically review this page for the latest information on our privacy practices.

If you have any questions or concerns related to this Policy, please feel free to contact us by visiting:

Effective Date: March 10, 2021