NerdWallet came to Blue Wire to bring their campaign “Compare Your Way There” to life for NBA fans. We found the perfect audience match in the star-studded NBA podcast Road Trippin’ with Richard Jefferson, Channing Frye, and Allie Clifton.
HOST READ ADS across Podcast + YouTube Companion
BRANDING INTEGRATION across Podcast Artwork, YouTube Episode Frames, and Social Graphics
Custom Branded Segments tied to NerdWallet’s Campaign Creative (“Compare Your Way There”)
Added Value through Blue Wire’s NBA Network