Under Armour will have a prominent presence across Blue Wire’s network of NBA shows this season, especially to Light Years listeners, as UA will be a presenting sponsor of the podcast through the end of March and most of the NBA’s regular season. Light Years hosts Sam Esfandiari and Andy Liu cover all things Stephen Curry on and off the court, making the sponsorship a perfect fit.

The campaign, which coincides with the launch of the ‘Future Curry’ Curry 11s available now at CurryBrand.com, includes segments on Road Trippin’ and Stay Hot. Under Armour will also have an audio presence across Blue Wire’s strong NBA vertical.

“Curry Brand is a true force within basketball apparel, and we're excited to help elevate the launch of the Curry 11 alongside Under Armour,” Luke Pagano, Blue Wire VP of Sales, said. “By leveraging star-studded Road Trippin' & Stay Hot alongside Warriors fan favorite, Light Years, this partnership truly exemplifies Blue Wire's ability to help brands achieve 'National Reach with Local Feel.'”