May 2, 2022
TikTok collaborated with Blue Wire for a Sports Conspiracy Theories livestream hosted by creators Jamel Johnson and Theo Ash on Saturday, November 20th. The event was largely promoted by TikTok and was extremely successful for Blue Wire, with Blue Wire’s TikTok @bluewirehq gaining over a thousand followers and over 151,000 viewers tuning in to watch the event.
Theo co-hosts the Stay Hot podcast, which covers the NFL, NBA, and other hot topics in sports alongside Blaiden Kirk and Matt Sponhour. He has over 130,000 followers on his TikTok account, @theoashnfl, where he uploads NFL takes and analysis. Jamel is a comedian and co-host of the NBA podcast Air Buds with Mike Benner and Peter Moses. He has also gained over 12,000 followers for his hilarious sports takes on Twitter.
This livestream is the first of its type for Blue Wire and is the latest example of how the company can create unique opportunities to expose our talent and the company to a larger, new audience. The event establishes Blue Wire as a working partner of Tiktok, which provided the network with prime real estate for brand mentions on the TikTok discover page, push notifications from app to users, and a boost for all @bluewirehq content posted throughout the day of the livestream.