Blue Wire added Adam Witten as Director of Partnerships this month. Witten will help lead end-to-end management of the company’s brand partnerships division and manage all facets of the sales cycle from creative development to campaign execution in his new role.

“Ever since I first connected with [Blue Wire Founder and CEO] Kevin Jones back in 2022, I've admired Blue Wire and have kept my eyes peeled for an opportunity to be a part of it,” Witten said. “I'm so grateful that it's become a reality and my early experience with the team has been tremendous.”

"Adam has hit the ground running at Blue Wire and already made an impact with our internal team and creators he's worked with," Jones said. "I'm confident he will be crucial in pitching and executing our sponsorship opportunities covering the upcoming NFL, NBA, and NCAA seasons."