Blue Wire made a strong impression in late September at the 2025 IAB Podcast Upfront in New York City. Key podcasters Cam Newton and Dwight Howard joined Blue Wire Founder and CEO Kevin Jones at the event, underlining Blue Wire’s close-knit relationships with creators.

"With Blue Wire in my corner for my Above The Rim podcast, the sky is the limit," Howard said.

Other attendees include media companies, agencies, and brands in the podcast advertising space, with multiple new relationships and sponsorship opportunities coming for Blue Wire shows following the Upfront.