Blue Wire is excited to announce a multi-faceted advertising campaign with Modelo that includes show sponsorships and live shows throughout the college football season across Andy & Ari and multiple regional podcasts.

Listeners of the shows included in the campaign will hear weekly Modelo Full Time Fans of the Week segments, detailing the diehard fans giving their team the edge in rivalry games with raucous homefield advantage throughout the fall. The segments will be surrounded by ad reads, social posts, and on-site shows from Andy & Ari at college campuses for the biggest matchups of the season all season long.

Some of the regional college sports podcasts involved in the Modelo campaign include The Georgia Show; Gators Online Podcast; Good Morning CaneSport; Letterman Live; and MGoBlue Podcasts. Ongoing social media promotion, additional audio advertising across Blue Wire’s network of more than 200 podcasts, and YouTube product placement are also part of the campaign.