The 89 Show, hosted by 5x NFL Pro Bowler Steve Smith Sr. and James Palmer, NFL Insider with Bleacher Report and The Athletic, joined Blue Wire’s roster of NFL podcasts ahead of the 2025 NFL season.

“Football fans know me as someone who doesn’t hold back and consistently brings unfiltered and straightforward takes,” Smith Sr. said. “Blue Wire gives The 89 Show an enhanced platform to continue bringing James’ and my perspective to an expanded audience with new distribution. Fans can count on The 89 Show to be honest, direct, and entertaining.”

“Steve has always been one of the most authentic voices in football, and The 89 Show reflects exactly that,” Blue Wire CEO and Founder Kevin Jones said. “We’re ready to provide Steve and James with the resources to grow their content business and connect with fans on a deeper level.”

Football fans can tune into The 89 Show on YouTube, where more than 170,000 subscribers enjoy multiple episodes each week covering NFL football, wide receiver rankings, rookie reports and more.

Blue Wire’s addition of The 89 Show was first covered by Front Office Sports and Awful Announcing.

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