Blue Wire added Pro Football Hall of Famer Michael Irvin to its collection of top-notch NFL coverage for this football season, adding more pro perspective and expert coverage to the network.

“Michael is one of the most magnetic personalities in sports,” said Kevin Jones, CEO of Blue Wire. “We’re fired up to pair his reach and influence with brands looking to connect with passionate sports fans."

As covered in Sports Business Journal, Michael Irvin’s YouTube channel is in conjunction with Sun and Sky Entertainment, with Blue Wire handling ad and sponsorship sales and Sun and Sky Entertainment leading creative, production, and daily operations.

Regarding the partnership between the companies, Irvin said: “There is a strategic direction that you have to take for maximum growth and you got to be around the people that understand that if you are going down this lane. And there’s no doubt about their understanding.”